The Real Estate Agent
Realtor, discover the power of storytelling!
Realtor, discover the power of storytelling!
The difficult relationship between the client and the commission of the real estate agent
Most people do not know how the real estate agent earns the right to commission. For many of them the compensation to the professional is a gabelle that borders on unjustified subtraction and therefore never fails a good reason to negotiate, circumvent, deny it.
If you go to Google and type "avoid real estate agency", you will get more than 340,000 results, as well as interesting related research suggestions. Some examples?
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There is no single cause for this state of affairs. Cultural tradition, repeated mischief of the client or insufficient communication from the real estate agent contribute equally to pass on a market that is not transparent and insidious for everyone, clients and intermediaries.
The role of communication in buying and selling home
Given that decades of use and habits can not be erased or rewritten with a post, communication to people is an activity that is cheap, is within the reach of all operators of good will and can contribute, over time, to redesign the perception of the real estate agent towards the client.
Being aware of the work done will help you to maintain control in motivating the reasons why the commission fee is not only due but also deserved. The inspections, the qualification activities of the property, the marketing, the visits, the coming and going to fix the documentary part and assisting technicians, experts and notaries deserve to be inserted in a narrative context both textual and visual.
Also, as a knowledgeable real estate agent, you know that you do not sell houses just to collect commission. In fact, there is an equally important emotional component: your work solves problems and realizes dreams. The young couple who are looking for the first house, the family that needs an extra room for the arrival of another child, the conflicts between heirs in the real estate communion often find a happy epilogue thanks to your intervention.
So why are still few people telling these stories?
Why not lift the veil on the backstage, the backstage of your work?
Even the real estate agent has a heart
If the commitment and care, the concern that you apply daily in your work, came to the market and to the customers , probably the profession of the real estate agent would have greater esteem and appreciation from the people.
Real estate agents who wish to stand out exceed the invisible boundary of technicality and professional preparation and add a touch of humanity and, why not, of love in carrying out their work. And this value is perceived.
To pass from theory to practice, only one quality is needed: constancy .
No matter the tool you decide to use, it can be the blog or your Facebook fan page. Maybe you decide to tell your stories of houses through the images you will share on your Instagram profile. Fact is, that every step taken in this direction, day after day, will help to build your style and make you recognize as a different real estate agent, a professional with whom to dialogue with confidence.
The markets are conversations
Compared to traditional media (press, radio, TV) internet is the only means of mass communication that allows us to establish a personal dialogue, capable of transforming traditional business practices. This is what the Cluetrain Manifesto supports , a set of 95 theses published in 1999 that invites companies operating in a modern and interconnected market to action.
The keyword of the World Business Forum 2017 is humanification and there are numerous calls for a humanization of the brand.
What does this mean in practice? Give a signal of proximity of your brand, of your business to the person, breaking the official scheme and excessive self-promotion in your communication. Many real estate agents use social networks as a megaphone to announce the latest sales or acquisitions made. It's not entirely wrong, but people want to know more about HOW than WHAT.
In addition to the sensationalistic title, we all read the newspaper article or post on the web hoping to find details, background, comments. We are animated by curiosity!
Try to ask yourself: how did I get to that result? Here, the answer is exactly what the person is looking for.
Put to good use the healthy curiosity inherent in each of us and offer your audience something more than a title, tell your story, manage interactions and win new customers!