3 Hallmark lessons that will tell you that if your list will survive

Why do you sign up for a list ?

Everyone wants your email for one reason or another.
The problem is too many of these will hook you by offering
some sort of product or freebie and then immediately
bombard you with join this, join that, check out this new launch, or the inevitable.....

"This program will make you $10,000 in 5 days while ironing the wrinkles off your face in 2 days
while eating beef jerky and losing 20 pounds on the low-carb diet of the millennium."

You will start realizing there is nothing unique about what they have to offer. Most of these list builders have subscribed to the "check a box" response of building a business but have not taken the time to really think about what they are building a list for or about. Believe it or not many of them are moving ahead with no business plan at all.

They are simply doing what everyone else is doing.

I am going to give you 3 hallmark lessons to write
down and remember as you move forward.

1. Do not focus on sales and profits.
   People first, ALWAYS !!!.
   Profits follow once you focus and develop relationships.

2. Focus on being a provider of unique, relevant,and valuable content.
   Find your niche, establish a vision, develop a plan and take action.

3. Build your brand and develop your reputation.
   See point 1 above, it is about creating you, you become your business.
   Give people what they are looking for, motivate them to follow you .