7 Best Secrets of creating facebook ads with Video Creatives

1. Shorter Video has been proven to perform better especially if you can communicate your message in 1-minute or less.
   

2. Videos that has captions has been proven to convert better than the ones with no caption because most times, they play your video without sound. It's your caption that will let them know what the video is all about..

3. Let your first 3-5secs be highly engaging and let them immediately know what the ad is about in just 5 seconds. First impression matters.
   

4. When it comes to video ad, we judge the book by the cover. This means your video thumbnail must be very catchy and curiosity driven to make them want to play and watch your video

5. Videos with clear call-to-action at the end of the video perform better than the ones without

6. Use only high quality images or high quality video clips while making your video

7. Videos made in Square format convert better than videos made with rectangular format

Let your video creator know this while making your video

I hope this helps!