Affiliate marketing

Affiliate marketing is an advertising method used by brands to
attempt to mitigate wasteful spending in their marketing budget.
It can be frustrating for a business to pay thousands for clicks or
impressions only to win a handful of customers.As a performance-based marketing method, affiliates and
businesses can work together in a revenue sharing relationship
between brand and marketer.Affiliate marketing is a way for you to earn money by selling a
brand’s products. As strictly a marketer, you have no inventory
and work for commission. Generally, affiliate marketers receive
payment when a consumer they referred buys a product or
service or completes a specific taskAffiliate marketers fall under a very broad umbrella and could be
just about anyone on the web. If you follow a blog or a popular
social media profile, the chances are good that they are an
affiliate of a brand.The Advertiser/Affiliate relationship is a highly strategic one, as both parties need
to make money for the relationship to continue. Since you’re working so closely,
you need to be on the same page about your roles, responsibilities, and payment.
Consumer: Finally, you have the consumer or the party that will be (hopefully)
buying your product. Thus, the relationship between the affiliate and the consumer
should be one of trust.
The consumer finishes out the relationship triangle by interacting with your
marketing efforts (like clicking a tracked URL or ad) and then moving further into
the publisher’s sales funnel. Once they’ve bought something or completed the
action agreed upon by the affiliate and merchant, everyone receives their piece of
the exchange.
All three groups center on the relationship created by the affiliate and will receive
their product or payment through you. Of course, you’ll also get paid when a
purchase goes through.