Advertising Steemit on a Shoestring Budget - Surprising Results!
Organic Growth
You've all seen it happen over the past weeks, Steemit is growing bigger and bigger. We've blazed past 50,000 registered users in no time. At the current rate, 100,000 users will soon be a trophy for the Steemit boardroom. The coolest thing by far is the organic growth and community bonding. Just hang out in the steemit.chat channel for a few moments and you'll see exactly how close people are already becoming.
Sugar and Spice and Everything Nice
With all that success in the way of organic referrals and recruitment, you'd almost forget that there's other marketing options out there. Indeed, they almost seem unnecessary. Yet, with a bit of sugar and spice, even a great mixture can become even better. With that in mind, I set out to start a Reddit advertising campaign on a shoestring budget of some 25 Steem Dollars that I'd cashed out of a previous post. Sure, it may have cost me a small amount 'out of pocket'; but that cost would certainly be offset by the increasing value of my STEEM holdings and the Steemit network as whole. A small price to pay!
A Little bit Goes a Long Way
And it doesn't take a large amount of money to leave a big impression!
If the graphs above are a little hard to read, let me break it down into a few simple bullets.
- The campaign ran from August 1st untill August 7th
- During this time 125,176 people were shown a Steemit ad.
- 535 of these people actually took the leap and visited the Steemit website after being shown the ad.
For the small price of $25 Steemdollars, a potential 125,176 new members were shown Steemit. That's double the amount of members we currently have! 535 of these members instantly made a visit to the Steemit webpage, the remaining ~124,000 did not immediately opt to do so, but they are now potentially familiar with the name. They may still visit it on their own volition, or tell others about it. If atleast one of the new members continues this chain of referring friends or setting up campaigns on their networks, the cycle will accelerate. Steemit will keep growing exponentially.
The Future
Seeing the sucess of the Reddit campaign has me pumped for what's going to be hitting us in the coming months. I'm sure the growth of content and interface improvement will reach new heights and new levels of awesome in the times to come. Add a few hundred thousand new Steemit users to that mix, and the only end result is a winning recipe.How do you see Steemit evolve and prosper in the months to come? Have you referred any friends or started ad campaigns of your own? Dicuss it in the comments section below, I'd love to see your thoughts and actions! As always, for more great content, subscribe to my blog @spookypooky for a direct delivery to YOUR feed!
Nice job! 25 SD isn't much but you made a pretty good campaign and results were quite rewarding! Did you use any special banners? What position did you put your ad? Upvoted for good luck!
I used the basic reddit promoted post interface. For bigger campaigns, it'd be possible to get in contact with one of their ads managers. The banner and catchphrase looked a little bit like so:
And the rarget audience was various crypto and investment-centric subreddits. For future campaings with different target audiences, catchphrase and logo can be adjusted to optimal conditions! Advertising is part art and part science, so it'll be cool to find out the optimum niches and payouts :)
Yeah, I like the slogan you put on! Especially the "money" part because the word "money" grabs peoples' attention. Upvoted for good luck!
Hey great idea of running an ad just for the exposure. Here's a post I added today with some video animations to help promote Steemit. https://steemit.com/photography/@kbargold/new-video-animations-for-my-steemit-family Here's the link to the YT Channel that I"ll upload the animations to https://www.youtube.com/channel/UC0addPeFIq5lJziVoif9pVg
Feel free to use these animations anywhere and everywhere you want. Keep Steemin on my friend....
Awesome work @kbargold everything that helps get Steemit exposure I agree. I love @spookypooky work it's always really thought out.
I'm glad you enjoy it man! With the new feeds option, stay tuned :D
Yo, been trying to find you on Steemit.chat lol Hit me up when you got a second as I got a question about what you did here. Thanks!
I'll be dropping in tomorrow, but feel free to leave it here and add it to the discussion!
More media is always good. Nice work :)
informative and interesting
I'm glad you enjoyed it :)
With being so new there is a lot of potential for bringing in large chunks of users from a single post, or more importantly, plant the seed (as you pointed out) and they'll be willing to jump on later once more traction is built. Thanks for sharing the stats. Interesting to see your results. Paid ads is definitely worth exploring at this stage.
Reddit seems to be a community that's pretty responsive to the idea in general. A large part of that network has decent affinity with technology; coupled with the upvote and downvote system being ingrained. I'm interested to see how traction on places like Youtube will be in the months to come. Current Steemit Youtube 'videos' were mostly publicity stunts aimed directly at the Steemit market. It wouldn't surprise me if we'll see youtubers opting out of ads in favor of Steemit funding, in a not to distant future. That's when we'll make real waves off the blockchain.
It'll be exciting.
Thanks for your post and comments. I'm so behind the times, I never would have thought to do this!
@Spookypooky I think this will goo viral man,I have a strong feeling about this post man.I think that my comment will make also $0.10. Just kidding about my ten cents but I really believe your post is amazing.It's very informative and simple to the point.Nicely done man.Keep it up the good work.
I'm not sure about viral, but I'm glad people enjoy!
Did you run this campaign yourself?
The click through rate seems a bit low, with some optimization you might double that rate.
Oh absolutely, this is only the first of many to follow.
Great initiative. Never done or even seen Reddit advertizing, so I have no idea what the typical CTR is for it :)
I was thinking media buys could be very promising for Steem as well.
Definitely! If you're going to do any, let us know!