ClearCoin.. Bringing The Advertising and Blockchain Together.

One of the blessings of the age of the internet was bridging the gap between people in a whole new way that the existing technology at the time wasn't sufficient at.

Businesses and business owners that became aware harnessed the growth of their businesses with the aid of the internet, using paid advertising services as a major tool.

This was the advent of digital advertising and online marketing. Over the last couple of years, digital advertising has grown in leaps and bounds, today it is a $563 billion industry as companies patronise whoever and whatever marketr with a promise, in view of reaching their target audience and gain maximum brand awareness.

As all technology available, no matter how good an aspect of technology is, users always want more and digital advertising is no exception to the rule. Users of digital advertising opted for it because traditional media advertising no longer cut it. It was becoming too expesnsive and more importantly, the conversion rate of such advertising could not be checked hence the ROI of such form of advertising could also not be accurately measured. Even worse is that the price for air time on these traditional media was becoming prrohibitive for the startups and Smes.

Digital advertising has helped to solve the issues of cost and ROI for most companies both smes and the big guys but as digital advertising has become widely used, the bad people of the world have found their way into it and now the sphere of digital advertising is fraught with fraud. Lots of fake sites brandish fake results about their ad campaigns to just attract clients as well as advertisers, then collect money and do nothing or promise the advertisers big commissions and give them nothing.

Enter ClearCoin.

"ClearCoin is a marketplace for advertisers as well as businesses in search of marketing services. ClearCoin will utilize the blockchain to create transparency and accountability in the advertising industry."

The italiscized and emboldened above is key to how ClearCoin will transform the advertising industry.

The publishers can now comfortably track their ad campaigns, chose from the best advertisers on offer and get quality ROI with their campaigns.
ClearCoin is also fixing the issues of low commisions on marketing campaigns for advertisers and take away the power from the current advertising companies who use the collect so much from clients and give so little ro advertisers.

ClearCoin is the future of advertising.
This is an entry to a sponsored contest by @originalworks

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