The dark side in advertising

The most popular evil of all galaxies is a magnet to advertise all kinds of products and services. Doubting his mediatic pull "is annoying", how would he say.

Together with the bloodthirsty Hannibal Lecter, he is one of the most evil characters in cinema. We speak of the supreme commander of the Imperial Fleet, Darth Vader, who has become a world icon based on torturing princesses, executing rebels and destroying entire planets.

His black mask, breathy breath and penetrating voice are recognized in any corner of the planet (although not a single frame of the famous saga has been seen). His black silhouette is more popular even than the disheveled hair of Chewbacca or the laser sword of his son Luke Skywalker.

The entire universe of Star Wars is a watershed for the world of advertising. We already saw it in "10 ads for Star Wars lovers", but the aesthetics and personality of the dark military of the Empire are undoubtedly the things that have always attracted children and nostalgic adults.

And logically, that could not go unnoticed for the millions of companies that are looking for a global ambassador for their brand. Anything can be associated with this character. And so, Mr. Vader is the protagonist of a host of advertisements that we now make a brief review. We start with one of its most characteristic accessories: the laser sword with which it cuts off rebels. The Dutch multinational Philips already made a long time a parody on the reliability of the device.

Source: Philips fluorescent tubes. "New fluorescent TLD, recommended by specialists". Havas Agency (formerly Euro Rscg), Argentina.

Vader, as a human being, has the same needs and problems as any of us. For example, in his teenage years he had to deal with a problem that most young people suffer from: acne. This newspaper got the exclusive of a moment of that stage of his life.

Soucer: El País newspaper. "Know the hard adolescence of Darth Vader." Counterpoint Agency BBDO, Spain

Nor is he free to have to go to the service in the middle of one of his favorite programs. And that's what the German television network Premiere knows.

Soucer: Premiere television network. "Your television program pauses when you do it | personal digital TV with delayed vision". DDB Agency, Germany.

And of course, eating has to eat. And if you eat at a fast food restaurant like McDonald's you have the advantage that you do not have to wait for a tray of food to find a place in these almost always crowded places. Surely La Fuerza lends a hand

Soucer: McDonalds. Agencia BETC, Francia.

What's more, Quick, a French fast food chain, did not hesitate to launch a hamburger in his honor, the "Dark Vador Burguer", where the dark color was predominant. The truth is that very good looking does not have ..

Soucer: Fast food restaurant chain Quick. Hamburger Dark Vador Burguer. Available only for a limited time.

For that, do not underestimate for a moment the power of advertising and less the Dark Side of the Force. Warned are left. Thank you

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