Asher @abh12345, thanks for reviewing my presentation at SteemFest.

Open social platform, such as Steem blockchain, gives businesses unique ability to locate their target audiences. Waivio is building an Attention Trading platform where companies could offer incentives directly to users and not just any users, but the ones, that were pre-selected based on their domain expertise, location, standard reputation, number of followers, traction with the audience (number of replies on their posts), quality of their followers (ex., how many of them have domain expertise in hiking) and, sure, even amount of money, ex., liquid Steem or SBD, in their wallets.

Payments will be completed directly to users upon completion of certain actions/tasks. For example:

• Get 0.5 SBD for visiting a website (user-specific URL);
• Get 0.5 SBD for viewing a special offer (user must upvote it with at least 1% of VP to provide cryptographic confirmation that they saw the offer);
• Get 0.50 SBD for participation in a paid questionnaire ($0.15 Poll - Example);
• Get 5 SBD for posting a review of a product with a link to a website (rewards are proportional to the number of followers);
• Get 10 SBD for a product placement (ex., visible in the photo – a pre-approved curator should upvote the post first);
• And many more actions that a typical business owner would understand and be willing to pay for.

While Steem users are the main beneficiaries of the #attentiontrading, app developers will also get around 5% from all the payments collected by their users (based on which app was used to post a reply/upvote/post that triggered the reward).

Unlike advertising, attention trading is not meant to be intrusive. All active attention bids for a specific user will be aggregated in a dedicated tab, which can be integrated into any Steem app (sort of like Waivio.com/@userid (not yet operational) for a list of all the current offers (private offers would require user to login using SteemConnect to view). Users can use their favourite app to complete the action.

Besides attention trading, Waivio Labs are also promoting an Object Reference Protocol, which would enable creation of subject specific apps on Steem blockchain (hiking, cycling, cooking, travel, adventures, fishing, sailing, wine tasting and more) where community knowledge will be accumulated around objects (wine bottle, item on the menu, recipe).

You may review Waivio Whitepaper for more info.

Please follow @waivio if you would like to know more. It is an open source project.