Questions Related to the Possibility to Add Advertisements on Various Steem Websites
Recently, there has been talk about adding advertisements on various Steem platforms, as a secondary revenue stream. The discussion was stirred by the rough situation Steemit Inc. is in, and suggested as a solution.
That's a solution, of course, although I see it more as an option for other Steem websites, since it isn't clear if steemit.com will be around or not on the long run.
But if it's not an immediate revenue stream pressure, I think the timing when you allow ads to your platform is very important.
Here are a few helping questions, I hope.
1. Do you have enough viewers? How many of them are users and how much is organic traffic? And more practical: what means enough viewers? 10,000 monthly? 100,000? 1,000,000? millions? now? after SMTs? when crypto markets are on the next bull run? after mass adoption? never?
2. What kind of ads do your users prefer, if any (i.e. type, quality, categories, targeted or not etc.)?
3. Would you be able to provide advertisements that match their criteria?
4. Where would they like the ads to be placed?
5. Would they buy what is being advertised, if they are interested? Are they currently in a buying, selling or holding mode?
6. Do they need a 'no ads' option (which would include beneficiary rewards to compensate, for example)?
7. Do they expect a share from the ads revenue?
8. Should the price of ads be set in STEEM or in fiat (and paid with whatever means)?
9. How would including the ads affect the user experience, website speed and would your users agree with a minor dropping in those aspects, if: a) the advertising revenues go to the website? b) the advertising revenues go to the website but the beneficiary rewards are reduced or removed c) a share of the advertising revenues go to the users?
10. Will advertisers have access to traffic stats?
Tomorrow I'll write about a different strategy we can adopt and which should result in an increasing Steem economy.
I think non-users ads would be a great asset to the platform but user-adds would not. Imagine you are an established top content provider. Without add revenues, what incentive would you have to move your top content to steemit? You will basically need to start from scratch. If STEEM(it) offers add revenues for non-users trafic brought to the site, it could skim of a bit of the procedings, while most of the procedings would (should) go to the top content provider who is arguably adding much value to the platform.
For users, this could offer a good alternative for using the promotion feature, or using bid bots. A win win win scenario IMO as long a ads don't bleed into the user experience of logged in users.
Make non-users adds an opt-in for posting but never ever show adds to users.
That's very interesting what you're suggesting!
So, show ads to visitors, but not to logged in users. That keeps the user experience quite at the same levels, while creating a new revenue stream, which rewards users based on how popular their content is among visitors not on Steem.
While this can be abused, I think it would create an incentive to write evergreen content, as well as to promote it outside Steem.
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You were the first person I noticed to have mentioned Steem platforms running ads in the future and it looks like it might happen someday.
I was really skeptical about that idea and disliked it but it looks like the tables have turned and traditional advertisements are on the table (not for all platforms but at least some).
Thanks for another post @gadrian!
Was I? Well, I don't have an adversity to ads that's for sure. And we surely need to pay attention to what's going on outside Steem as well, because we say we are an ecosystem, but there's a bigger ecosystem out there we are or should be part of.
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You mentioned a couple months ago that you thought there were no ads on Steem-based platforms because it was premature and implied that ads would likely appear in the distant future. @gadrian
Ah yes, I remember! Thanks for the reminder. I still think it's premature, although some may not agree with me and think the revenue stream from ads helps in different ways. But for that you gotta have plenty of eye balls seeing ads or regular buyers. Do we? Does any of the platforms? Anyone can play in a small league. But if you aspire to higher leagues, you gotta learn to take strategic decisions.
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