Ahh Forrest Fenn...I got so sucked down the rabbit hole when I first learned about this a while back. But I'm on the East Coast so I couldn't act on the yearning for good treasure hunt! Some ponder whether the treasure exists at all or if he used the lure of riches to get more people out into nature. He had a great appreciation for the beautiful wilderness of the American West. I hope it exists because come on, treasure. But I couldn't blame him if it has indeed been a (beneficial) ploy ;)