SIMPLY 'NIKE'
Cordial greetings my dear community, the next post, dedicate it to the recognized brand Nike, as a sport classic.
Since its inception in the 50s, one of its founders, Phil Knight and his partner Bill Bowerman, was part of an athletic team, where he would awaken his passion for these sports shoes, but initially became interested in manufacturing Japanese sports shoes for that decade, that the market was atomized by the Germans.
So they managed to build their first store in North Carolina, Blue Ribbon Sports, the interesting thing I think, that they only stayed with selling Japanese sports shoes, but they took a sample of these shoes and redesigned one more comfort, in such a way, that they focused, a new concept and marketing reengineering to offer their new exclusive footwear for athlete, I give them an important fact the first model was created in your home, in an omelette toaster, what is today called vulcanized stuck with heat the sole of shoes, the first model was born, to patent this brand it cost between $ 34 to $ 60 dollars, which today is one of the most expensive firm in the line of sport.
Because the name Nike, well very often happens to us, that we like a brand we use it, when we really do not know its meaning, it means 'goddess of the Greek victory', this symbol was given to that person who assumed great challenges, to fulfill the crossings were awarded with this badge, in the Greek town. Carolyn Davidson, is our designer who went through the history of sports, which opened great roads, such as 'The Swoosh'.
Another important case the first athlete to wear the footwear that was one of the source of inspiration of founders of Nike, is 'Steve Prefontaine', the young man who did not get tired, in athletics, even broke several marks in this discipline, the sad part of case he died at age 24, in an accident, his shoes are now in a sports museum as the first athlete to use it. The vision of this brand, that the athletes feel as a family with their sports accessories offered by this brand, that they are in one, in such a way, a new design is born, in virtue of the benefit of the athletes for using a brand that they will take care of sports, so the model, Nike Air technology, is born.
In new markets. At this point I consider the following, based on their historical trajectory, remember that they started with Japanese manufacturing, because they did not start in the market where they started, but focused on China, because they expanded their ranges to sponsor new sports discipline. In such a way that restructured its production platform, activating new highly disciplinary groups, in reducing the cost of manufacturing and maintaining quality. Their market has a new vision of geographical rearrangement who determines which items are most demanded by athletes in the area, although it is not believed by the rest of the world to be atomized in the production market. Some news about NIKE, I comment that currently information taken by the informative channel of the web, 'The Portfolio', where they make us reference on this leading brand, about the current struggle you got sponsorship in the football world cup Russia 2018, with its 'ADIDAS' competition,
and other brands, which are involved in this, what I can tell you, that the majorities of teams sponsored by NIKE, did not classify, but that of ADIDAS, what it could achieve is to sponsor, its strong that are footwear, which is The good case for this market, the customer focuses on using the t-shirts of the winning countries, no matter the brand, unlike the shoes that the customer if they look at the guaranteed warm of the brand.
The NIKE book. Likewise, as they listened to NIKE's famous book, 'Never stop with Phil Knight, it's a book focused on management and entrepreneur, on an autobiography of his creator, where he comments, the situations he suffered at the beginning of NIKE, to be an entrepreneur competitive, so profitable, where the vision is the athletes, such as technology, and the new multidimensional marketing mechanism, defines a brand in global markets. Where he also shared his frustrations or mishap at the beginning working with Asian footwear, in such a way the success of divorcing the market, production and manufacturing in geographical portions, who will decide the most demanded items in the different strategically established areas, which always There is something new to do.
Conclusions We must consider that the new era of global markets in sport, determine who manages a good engineering of global market marketing, a good telecommunications platform for its promotion, and that recognized brands, never stop losing their essence of be unique and dispensable for a need. Source for used for this post: Text. 'Never Pairs' by Phil Knight.
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