What Is A Decentralized Exchange Network (AdEx)
What Is A Decentralized Exchange Network (AdEx)
AdEx Is a ERC20 token based on the ethereum blockchain. AdEx is attempting to build an exchange that brings both content produces/publishers and advertisers together, without the need for a “middle man” they aim to do this through the power of blockchain technology. This platform aims to be efficient and transparent. They want to disrupt the current advertising methods which are prone to fraud, and have privacy issues. The team are well experienced, and have previous projects such as stremio under there belts.
AdEx is unique in that it aims to have User profiles, where the user can have control over the ads they receive. Ever had an unwanted ad? Or find they are nothing you would ever consider purchasing?. With user profiles, AdEx want to achieve customer compliance, which will result in less things like ad block being used, if ads are tailored to user needs.
More information in TNT’s white paper:
https://www.adex.network/adex/AdEx-Whitepaper-v1.4.pdf
Token Usage
The ADX token will be used on the platform to buy and sell, adverts/pay publishers. Publishers/content producers will be able to accept/decline bids, in full transparency that the blockchain allows. Advertisers will also be able to see clicks and conversion rates of their adverts. Once the publisher has met the advertisers goal in terms of clicks/purchases the funds will be transferred to the publishers balance in the form of ADX tokens.
The dapp for Adex is expected to launch soon (no date as yet), and will provide the necessary tools for publishers/advertisers, to use the platform. And AdEx Also announced they would be building this dapp on the Neo blockchain, which allows more traditional programming languages such as java/python to be used, rather than ethereums solidity.
Social Media
Website: https://www.adex.network/
Blog: https://medium.com/the-adex-blog
Twitter:https://twitter.com/AdEx_Network
Reddit:https://www.reddit.com/r/AdEx/
Telegram: https://t.me/AdExNetwork
Facebook: https://www.facebook.com/AdExNetwork/
Thanks for reading
Disclaimer : All investing is speculative. This isn't financial advice. Just one man's opinion of a complex fractal world with infinite variables, affecting the system, at exactly the same time.
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