I think the problem with most tokens is that people don't understand business models... actifit for example, Where does the money come from? Why should people hodl? What can the token be used for? etc...etc... people, especially on STEEM, like to say "a token to empower your community", I don't feel that much empowered with a depreciating token.

Tokens need cashflow entering and burning the token for it to ever be worth anything, actifit has a community... start selling that community! Create a blog/forum specific for actifit users, put some fitness ads up on this actifit forum, get the ads revenue, buy the token with the ads revenue and burn the token, and start advertising on other platforms like bodybuilding.com, etc... to steal some of the users. In the long run this will make the token appreciate actually empowering the community behind it with value for their knowledge and attention, also if the token could be used to buy supplements or meal plans on that said forum for a discount it would increase even more the token's value.

With STEEM and STEEM tokens I think the main objective should be increasing the community, getting better content to increase the number of visits, get ads up, buy the token with the ad revenue and burn it, and some of the things steemleo is doing are great for this, they intend to use BAT and brave browser to even further buy the token and burn it.

Regarding governance, I agree with what you are saying, the governance part of crypto is very important, but I'm also afraid of it, what if the biggest stakehodlers are idiots? Because I've seen quite a few idiots in the cryptospace hodling large bags because they took 2 loans on their house and are now in debt forever in ever depreciating tokens... Maybe governance should be something down the line and not right now, we might need a few more bear markets to shake out all the stupidity in the cryptospace, to strengthen the stakeholder's hands and strengthen their brain and knowledge in the process.