Thank you very much, from plant to cup it’s a long complicated journey - and what the growers get is a tiny fraction compared to what you might pay for a high street latte. But the farmers are leading quick, if they can improve the quality of the coffee they grow, and improve the cup score by changing how they process the coffee after harvesting - they can get a sustainable price for their coffee.
Seeing it all must have given you a different understanding of your product. Will you be making any changes to your business as a result of your travels?
Thank you very much, from plant to cup it’s a long complicated journey - and what the growers get is a tiny fraction compared to what you might pay for a high street latte. But the farmers are leading quick, if they can improve the quality of the coffee they grow, and improve the cup score by changing how they process the coffee after harvesting - they can get a sustainable price for their coffee.
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Seeing it all must have given you a different understanding of your product. Will you be making any changes to your business as a result of your travels?