You are probably close to right. I think the ship has sailed and now docked for the platform as far as mainstreaming more players into the fold on a lower level basis, that's why I think the push for investors rather then a push to join a social media platform where you can make money has unfolded. When Justineh said a couple weeks ago in a blog, "let’s stay away from “make lots of money” as it’s not really realistic and sets expectations that lead to let down and possibly people leaving in the long run.", it showed the reality has set in for them.