valueinnovator (25)in #communication • 6 years agoWhat we think we are saying to our customers and what our customers actually hear are two different things. Customers make buying decisions not based on what we say but on what they hear.Photo by Marcel Gnauk on Unsplash As communicators and marketers, we tend to communicate with our customers as…valueinnovator (25)in #business • 8 years agoThe Strategy CanvasThe Strategy Canvas The strategy canvas is a line graph that shows the plans or intended plans to be carried out…