How to get and maintain Investors

If I asked you to convince me to buy a book from you, how would you respond? Will you tell me about the book?
Would you tell me that each character is written in gold?
Would you tell me how each page was carefully proofread?
Would you tell me about thousands of people who bought the book and are now living their dreams?
Would you tell me that the secrets to living forever has been penned down in the book or that I can travel the world with the book in my hands?
Or will you ask about me?
Will you ask why I need a book, if reading is my hobby, or what kind of book would I value?

This post is not about a book or selling books, it’s more about the person buying the book. The goal here is to identify why the book is important in a person’s life and how to use this knowledge to effectively sell and get what you want. Anyone or anything that is important to you have a few common threads that tie together the emotions that make it important to you — trust, need, presence, and uniqueness.

How To Get and Maintain.

Investors If you chose the first line of action in trying to sell a book mentioned earlier, then you wouldn’t go very far in making sales. But if you turned around and asked questions to identify my needs like in the second approach, you’d find me answering, and then you’re controlling the conversation, finding out exactly what I need. Once you have identified what I’m looking for, you can then say, “this book or that book is perfect for you”, Then you can tell me what you have, because you're filling a need now. That's the point.
Five steps are highlighted below to getting investors or supporters in any project— and how to maintain a long-term relationship and remain important to them.

Passion is Contagious

A passionate voice comes before a good marketing strategy/team and the best laid plans . If you are able to engage your potential investors with so much passion that they already see your plans working out, that will go a long way to getting them excited about your project.
Passion conveys the message that your idea is achievable, and that passion is often enough to sell people on the idea, the idea that your project is worth investing in.

Cultivate a Good Personal Relationship

If you want to reach out to an investor and convince them they mean the world to you, you’re going to have to find out a few things about them. The first step to cultivating a good personal relationship is getting to know more about potential investors. You could use a quick survey to gather more information about their interests, motivations, willingness to support etc. You could also call them personally or even hold a video call session with them.

Be Transparent

Trust is hard to obtain, easier to maintain, and difficult to retrieve when lost. Anyone who supports your project believes in the potential and that it will make an impact. Your impact should be open and traceable on your website as well as your campaigning materials. Milestones reached, volunteer stories, financial reporting, donation tracking all work together to create a transparent background around your project that supporters grow to trust over the long term. Always give updates

Don’t Lose Contact

Your ability to engage investors or supporters reduces every day with the voluminous amount of new content being published on the internet every second. If you can’t find a way to stay connected to your supporters, they’re bound to lose interest or even forget about you and your project.
To make it easier, diversify the channels and type of content with which you connect with investors. Using a number of information channels would also allow investors to make their choice.

Build Mutually Beneficial Relationships

Almost everything in life involves give and take, hence, the importance of building mutually beneficial relationships. Why you need investors is as clear as crystal. But why do investors need you? What will they gain in the long run?
The data from the survey previously mentioned comes in handy here. Also simple conversation can reveal the foremost interests of investors. Identify the underlying needs that brought an investor to you and connect with them through those needs.

Some people may just be looking for a quick profit yielding project, while others may be supporting you because they identify on a personal level with the cause you’re trying to achieve or because they love the technology you employed. Other reasons include fulfilling a social commitment, or just philanthropic reasons. Whatever the reason, identify the need and connect through it.

They’re really simple steps. Take the time to know the person, be open about your successes and failures, remember to keep in touch (without appearing needy), and make sure that both sides are benefitting from the relationship.

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Authored by @Sussan

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