Importance of Social Media Integration [Discover The Benefits]

If you are a marketer or are in charge of marketing activities for your company, you already know the importance of social media integration in marketing campaigns. Most companies and individuals leverage the power of social media to increase their product reach as well as gain market access to places they would not reach physically or through mainstream media such as radio, television, and newspaper advert.

While individuals and companies invest most of their efforts on social media, the problem is that most of these companies have individuals or separate accounts for each social media platform, making it difficult for them to generate the much-needed traffic. Some of the commonly used social media platforms are Twitter, Facebook, LinkedIn, YouTube, Tumblr, Flickr, Google+, Snapchat, Instagram, Vine, Pinterest, and WhatsApp among other platforms.

Initially, you needed to separately operate these social media platforms. Imagine opening more than ten tabs on your browser, one for each account, and switching from one account to the other. How about having to remember all the passwords and usernames? This would leave you drained at the end of the day with very little achievement. Thanks to social media integration, you can operate all your social media accounts without going through all these hassles.

What is Social Media Integration?
Social media integration is one of the major ways to maintain an online presence for your brand or product. According to Socialmediatoday.com, over 84% of companies have integrated social media into their traditional marketing campaigns in a bid to generate sales leads and conversions. But what is social media integration?

In simple terms, social media integration is a marketing strategy whereby you, as the marketer, include all your social media channels under one platform using tools such as a social wall. In this case, you can post one post to all the social media accounts in one go and it will reach customers using the various social media platforms. Social media integration is key to developing your online marketing plan as well as visibility and business growth. It not only promotes your channels but also enables your customers to explore and share these channels.

Most customers who visit your website use different social media platforms. Some may prefer Facebook messages while others may find twitter more convenient. Therefore, you must cater to their preferences if you want to generate sales out of them. This is where social media integration comes in handy for you.

How to Integrate Social Media with Your Website?

To promote your online brand, your social media and website need to work seamlessly together. Social media integration gives those who visit your website a faster and simple method of connecting with you on their preferred social media channels. This makes it easier for you and your customers to interact and close deals.

Here are some of the simple ways to integrate social media into your website.

1.Social share and follow button

You may have noticed that most websites you visit have a “share button” or “follow us” somewhere on them. These websites allow you to share their content with others. Well, you can integrate social media on your website by adding a “follow” or “share” button to your pages. You can include these social share buttons on your website header, footer, or along the side of your page. The social share button will provide an opportunity for those who visit your page to share your content easily and also improve user experience. The social follow button will also increase your social media following.

2.Social videos and photos

Social videos are videos that you can create and share on your social networks. These social videos provide easy and simple integration of your social media and website. Creating and sharing videos and videos on social can be an expensive venture for most people. Therefore, it would be a missed opportunity or you if you do not include your social videos to your website too. You can use videos to showcase “how-to” or the method of using your product. You can also use video sliders to attract and entertain visitors to your website so that they can spend more time exploring the site.

Apart from social videos, social photos on your website are another way of attracting more visitors to your website and grow your follower count. For instance, if you want to increase your Instagram following, you can embed your Instagram photos in your blog to capture new followers from your website visitors.

3.Social login

Have you visited some sites that require you to log in before you can access any information? While some of these websites require that to sign up or register before you can log in, other sites will simply allow you to login using your social media account. According to LoginRadius, 73% of internet users prefer to log in to a site using their social media account as opposed to signing up using their email address. Therefore, if you require users to log in to your website, you can improve their experience by allowing social login.

Social login shortens the registration process and increases conversion and retention. You are also able to gather social data that you can use in your marketing strategy.

4.Social proof
With the increasing online scams, internet users are becoming skeptical about some social media accounts and sites. If you want your visitors to trust you more, you should integrate social proof to your website. Most consumers trust social proof as much as a social recommendation. Integrating proper social widgets on your website increases sales and conversation. One of the ways to achieve this is by using Facebook’s social widget such as the “Like box.” This will show the number of people who like your page as well as increase your Facebook page likes.

5.Social Media Feeds

You can make your website more interactive and engaging by embedding a social media wallfeed on it to display your social media hashtags. Integrating your social media wall on your website enables you to display all your social media feeds in one place. It does this by pulling posts from your social media channels containing the specified hashtag. For instance, you choose hashtag #bodybuilding, all the posts with this hashtag will be pulled from the specified social media channels and displayed on the social media wall on your website.

You can embed a social wall on your website using tools such as Social Stream Designer, Taggbox, FeedWind, SnapWidget, or Miappi. These tools are quite simple to use and offer real-time feed update and sync. You can also use these tools to create an attractive theme and style for your social feeds.

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