💙 Development of the MySteem Project - the advertising budget.

To keep the activities in MySteem project transparent, I have prepared a more detailed estimate of the advertising budget, which will help in promoting Steem, mysteem.pl and Fundition.io.

Advertising campaigns

The goals of the campaigns: gaining new users of the mysteem.pl website, education about the Steem ecosystem, increasing awareness of the Fundition's activities, expanding the community interested in cryptocurrencies in Social Media, creating a mailing database, and engaging users in Steem's life.

Our campaigns will be targeted to the following audiences:

Main target group: People between 18 and 35 yo.
Artists, writers, photographers, travelers, bloggers and video creators.
People open to modern solutions offered by the Internet.

The first additional group: people who are interested in the world of the cryptocurrencies and know their potential.
Second additional group: all new members of the STEEM community.

Advertising campaigns will be emitted in:

✔ Google - 35% of the budget ( 9 campaigns in Google Adwords, two to each of the three target groups described above, the average cost per campaign is $55)

✔ Facebook - 20% of the budget ( 12 campaigns in Facebook Ads, six to each of the three target groups described above, the average cost per campaign is $25)

✔ Youtube - 20% of the budget (campaigns in YouTube Ads, in the form of short videos displayed before and during the films, additionally, depending on the cost, displaying the film with MySteem ad in "recommended" and broadcasting banners appearing during the video)

✔ Twitter - 15% of the budget (15 campaigns on Twitter Ads aimed at promoting twitts among people interested in the idea of cryptocurrencies, the average cost per campaign is $15)

✔ Instagram - 10% of the budget ( 15 campaigns on Facebook Ads aimed at people who are interested in photography and lifestyle, the average cost per campaign is $10)

The call to action in the campaigns will be entry on mysteem.pl, watching a video or subscribing to the newsletter. An additional goal of the campaigns is expanding the MySteem community in Social Media.

Email marketing - these activities will not be promoted in a paid way because managing email marketing campaigns provide us a free plugin MailChimp. We will prepare all materials necessary to run these campaigns on our own.

The total budget for online promotion is $1,500.

I hope that such prepared estimate cost will allow us to receive support from Fundition.io and further development of the MySteem project.

If you also want to help us promote Steem in the mainstream, send a donation via Fundition.io.
Click on the banner below to get more details.⤵