PATRON - Influencer’s sharing economy

rufans (68)in #patron • 6 years ago (edited)

What Is Digital Marketing?

Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.^{Wikipedia-Digital marketing}

Two Most Common Challenges Faced By Companies When Marketing Their Product

Good Marketing Medium
Reaching real, regular or targeted audience

Looking for the right medium or platform to market products has always been the most concern for companies or individuals. Also reaching the right audience who will at least 70% go for the marketed product is also another huge challenge faced by these product owners.

Solution To The Above Challenges

The feature market place ( Patron) is here. A place where companies can effectively market their brands to the world.

WHAT IS PATRON?

PATRON is a powerful digital platform that connects influencers with brand owners for an effective and fast product promotion. This is a feature platform where influencers of all kind are gathered and are ready to work with brand owners and get paid for the work they perform.

The main idea of Patron is to build a decentralized platform where third-parties don't need to contact random social media celebrities for a brand promotion.
This simply means brand owners can directly communicate with trusted influencers without the need of a middle man. Patron is the future blockchain technology where the time an influencer spend promoting a brand are tokenized.

Core Function of PATRON

Sharing the influencer's SNS delivery frame >at the spot. (Pay every time)

Share an Influencer exclusively for several >months (Pay monthly).

Acquire favorite influencers and monopolize (annual contract) _Seource

The are three categories of users on the platform

Who Is An Influencer?

_Source
An influencer is an individual who has great impact on a specific niche and also get large engagement depending on the amount of followers who are also enthusiastic of same niche.

Three method to judge and determine the value of influencer

Dissemination ability / reachability (number)

Power to engage / Engagement

Trust / evaluation by users

Brands

Source

These are set of third parties seeking for audience attention. Brand owners are always looking for a way to promote their product. A brand owner can be a company producing a specific product and also looking for a platform or an influencer to get the product sponsored.

Business Model

A platform where transactions takes place without a middle man is meant to be secured. That is why Patron has decided to introduce block chain mechanism into it's platform. One of the advantage is that ,

It doesn't require the existence of a third party institution that guarantees credit such as state
or central bank Between individuals.

Patron Services

On Patron, direct communication with an influencer is allowed. A message button is displayed on every influencer's page. Questions and inquiries maybe required before purchasing an influencer's post.

Patron token

source
The PAT token is an open source cryptocurrency token built on the Ethereum blockchain as an ERC20 token. Which is the official token for Patron platform for various services.

How do businesses benefit from using Patron

Fans are always ready to view what their influencers are posting. So when a brand uses platron platform, its rest assured that the content shared by an influencer gets to their targeted user.
Businesses/brands looking for ways to get their product to specific end users by sponsoring it cost a lot for them. And they don't sometimes chat directly with them. But Patron is here to break the limitations.
Businesses use Patron when they need: