Gary Vaynerchuk's $1.80 Instagram Growth Strategy, Explained Simply
I love when Gary Vaynerchuk posts actionable strategies. It makes a nice change from the motivational crap he's been doing since he started DailyVee. His latest one is what he's calling his $1.80 Instagram growth strategy, where you basically put your 2 cents on the top 9 posts for 10 hashtags in your niche ($0.02x9x10=$1.80), every day.
He kiiiinda covers it in this vid, but like most of his DailyVee videos there's 13:31 minutes of airports and wandering the street and I couldn't find where he actually describes the strategy
Where he actually describes the strategy is in this post on GaryVaynerchuk.com, and it basically comes down to this:
- Find 10 hashtags relevant to your niche
- For the top 9 posts on each of those hashtags, write a genuine/engaging comment (more than just "nice post!" which people are used to seeing from bots)
- Repeat daily
Then, and he kind of mentions this, but it gets lost a bit in the quick maths version, go and engage with people that are engaging on those posts. Go to the profiles of people who have commented/liked the top posts on your hashtags, and comment/like their photos.
The idea is you'll catch the attention of people who are not only engaging with content in your niche, but who also have a default behaviour that is more likely to engage in the first place. This will not only help you create a super loyal, engaging following, but the longtail of it is that you'll get a lot more organic growth.
Anyway, hope @garyvee keeps posting more stuff like this. It's what will leave a legacy.
Great post man I'm glad to see other people benefiting from Gary V as well.
Cheers!
Interestingly, I was already doing this before I saw Gary mention it, but he wraps a nice structure around it.
I still like Gary’s motivational stuff. Just a nice way to prime my mind for the day. But this is a great idea and I’ve done simalar tactics on instagram and gotten good results. Thanks for finding this actionable tidbit.
Yeah, I started watching back when he was in the "golden era" of AskGaryVee, when every episode was basically just doling out business advice.
Then he co-hosted with Neistat and I got the impression that Gary saw a bigger opportunity in the motivational space... shortly after he launched DailyVee and within a couple of months AskGaryVee just became about doing collabs so he could tap into audiences of other people he brought on the show.
I really, really miss the classic AskGaryVee... which is why I love this, and some of the more actionable stuff he's been putting out lately.
I definitely love the practical, specific advice that can be executed on. I find that some of his stuff gets a bit too abstract and excited for the sake of getting views. Thoughts?
Yeah, the worst part is that all of his stuff used to be super practical. It's what built his reputation, and why I started following him. Now he's more focused on building views and audience, because I think the reality is that there's a much bigger audience of wantrepreneurs over entrepreneurs... and talking 'real business strategy' over 'the idea of becoming successful' just doesn't gather interest from wantrepreneurs, because they're not doing anything so it doesn't interest them.
I wrote a big rant a while back on reddit about where I think things are with him. Not a lot has changed since.