I went from social media lurker in reddit and Twitter to a relatively active participant now that I see every comment and chat as an opportunity to earn or connect and meet new people lol.
I used to make fun of people that cared too much about social media, turns out I'm in social media now more than them and give in more importance than what they used to lol.
The only content I can enjoy these days without feeling too much guilt are documentaries or tutorials because it makes me feel productive as well!