I reached out with an email yesterday and even though i cannot disclose what they wrote it seems their focus is mostly on developing. Im not of the opinion they have a mature marketing team. Maybe its in the idea phase, maybe its in the starting phase but what @kittyninja says they seem to be starting it up which is of tremendous importance.
I provided them with an idea i think would augment the promotion aspect to a large degree but thats only one level. What we need is old school shillers ready to reach out to everyone and anyone in media. Just writing a few blogs and twitter posts will not cut it.