Social Traffic Vs Search Traffic

Having a decent Blog design and quality content can help you with your Adsense approval, but when the question of generating traffic comes, it can be a tough choice about where to invest. Selecting the right advertising platform for your brand or content is really important. In this section, I have covered some ideas to get traffic which you must consider, but at the end, it all comes down to one single thing, and that is generating revenue by whichever means necessary. So let's jump right in.

1. Deciding what is meant for you.
   Look SEO, and Social traffic both go somewhat together.

• Social Analysis

Let's say you own art or poetry blog, or you have a small business website. Now you have incredibly awesome content, so next thing you must find out is where your audience hangs out? Is it Facebook or twitter or they use LinkedIn for business stuff? And the idea of being everywhere sure sounds cool and practical, but you must not implement it right away because by doing this you will just waste your time and then you’ll end up being nowhere. So figure out where they are, start small, and slowly progress.

• Search traffic

For a Tech and Educational related niche, SEO plays the game. People search for new tech, product reviews, tutorials and another kind of similar things. This kind of visitors has a goal in their mind. You might know about the things people search via some keyword tool, but when they land on your page if they don’t see specifics, you lose them.this also implies to the things I talked about in social analysis.

1. The type of content can be a deciding factor, let's have a look how.

This report has been made depending on the kind of material which generates traffic from various sources. Comparisons include some very famous websites and blogs which you can look out for. About the content type, what does your blog exactly have Must be taken into account.Trending topics makes its way on both sides. It gets shared on social media, and people come out looking for facts on search engines too.

• Social traffic

Here goes the type of content which has more artistic touch such as some blog which contains visual based niche like memes or wallpapers. This kind of stuff has a tendency to go viral over social media getting many shares or retweets. Film reviews and other celeb topics do well on social media. Let's take the example of Indian based social blogs like ScoopWhoop or 9GAG.the content they share has almost all of its audience coming from social platforms like Facebook, Instagram, and twitter.Though Twitter can be used differently to get to know about the different thing which is discussed in detail under traffic generation.

• Search traffic

Again everything about search traffic is mostly base on how optimized your blog or website is. Coming to the type of content, it must be long. Like 1200+ words is considered quite detailed article and Google sure is attracted to such stuff.How to guides on different topics, tutorials on some things of the internet this are some evergreen content which cannot be shared on social media for many times it gets disappear and thus becomes search engine driven. A good headline also gets you traffic. Including bullets and numbering is taken into account for a good optimized SEO based article.See this is some little tricks for SEO based articles which must be considered for good traffic generation.Let's take the example of YouTuber GeekyRanjit or TechCrunch they sure make some traffic out of social platforms but again when you want a product review or details on what new thing is coming out you simply google it.

1. Methods for Generating traffic

The ways discussed here are used widely and may contain some premium techniques, but again it’s all about earning money.

• Let's generate traffic socially

Talking about twitter, you can generate insane traffic out of it. This concept is known as targeted traffic. Basically what you need to do is look at what people are talking about, and make posts accordingly. Quality content is required don’t go all Rambo on writing content. There is a tool called Twitonomy which can be used to find the right audience. It is kind of stalking tool which gives you insights on what your user base is talking about. Heres a short practical go to search.twitter.com and see type in the content or your brand or any service you offer and see how much people are interested in. Manage Fillter is another great tool to filter out keywords and check who is looking for it. And then the trick is to follow them, so they follow you back, and then you provide them with some engaging content like maybe a video which sure works.
RivalIQ is also an excellent tool to get insights on your rivals content and about the platform which they are using so you can start making your way there.

Posting one-minute videos about your content and making people interested in, which ultimately drive them to your blog is a good technique. You can also monetize videos and get revenue. One trick to gain Facebook ads on discount is to make your posts popular, and then it is evident that you don’t need any extra help, but when you apply for it, you get a discount. Power Editor is also a decent tool, a replacement to Facebook Ad manager.That is all about boosting your content.
One tool you must try for Instagram is schedugr.am which helps you to schedule post on Instagram. So you don’t have to worry about timely posts and stuff like that.

• Optimizing stuff and attracting search engine traffic

It’s all down to search engine optimization. This thing is huge. Like no matter how much you do you will always miss out on some techniques. Getting on to optimization there are many things out there, but I have covered some tools to get you running in no time.Co-Schedule for WordPress is a handy tool. It helps you schedule post, and it even shares them on social media platforms like facebook and twitter instantly.do some guest posting and have backlinks from different blogs.Make posts regarding some service like a detailed review and email them for a backlink at their website. You can even use Canva to make graphics for your site. It has some templates, and you can get them look like as you want. You can even use ahref for getting keywords and look at what your rivals are using.Always go for targeted traffic it is best of all, and you know your audience and try to get their opinions and comments. Write answers on Quora and promote your content. See what people are asking for and post about it.Meta tags are necessary to customize.Do it appropriately.

1. What is Best for you?

Now let’s move on to something which is least considered but plays an important role.That is statistical analysis. Ahref, as discussed earlier, is an excellent tool. Adding tools to work for you is important. Another great tool is SEMrush. These things get you an idea on where exactly you need to target viewers.

Social Traffic Vs. Search Engine Traffic

Some points to consider

• You need to invest in something productive. If you don’t have the budget for investment, then there are always alternatives out there. Some of them are keyword research, Competitor Research, Search Analytics, etc. look for it.
• Start with something cheap.atleast experiment with it. See if it works. And if it’s not working for you then you must change the platform. There is no point in staying where people don’t talk about what you advertise.
• Search for Facebook groups and see what people want. And if they are not getting what they want just provide them with it.
• After applying all these things measuring it is important. How well the trick is working for you. Is it getting you anywhere above from where you started? Or just ask if it is generating revenue? Buzzsumo is a great tool, it shares social media shares to check if you are getting enough of what you are using or not.
• Google analytics is also useful for checking your blog's performance based on impressions, clicks, and rankings.
• One of the more important things is to click baits. It is annoying, it does look good at first, but when visitors land on your page and find not so good content, they won’t come another time.So try to stay out of it.
• Check your old posts. See if they are evergreen like they are not old yet. If you find one share it again and repeat it after some time.
• Always look out to your rivals. Try to find ways to outsmart them. If you don’t understand anything and need any help with SEO, then there are always people out there whom you can reach out too. For example, you can ask Brian Dean of SEO That Works. Subscribe to newsletters and reply them with your query.