Random Marketing Thoughts At 12:47 A.M.
Every Thursday night we have our general webinar for ClickTrackProfit.
Part of the DNA of this program was always to meet with our members, in a live streaming environment to offer coaching, tips and tricks...But to be honest, the main reason was to build community!
Last night we painfully got through some horrible internet connections and managed to discuss Steem and all the exciting things taking place here! Not exactly sure what was the issue, but the stream on both @Vimm and look away Facebook, was choppy and froze numerous times...Anyways, I blame the Canadian internet providers lol
One of the topics we discussed was....
AIDA
One of the longest running advertising and marketing concepts, it's become the foundation of what we now call...Marketing or sales funnels.
The concept is pretty straight for...
Attention -> Interest -> Desire -> Action
Now there are many different variations of this model, but generally the idea is...You need to get people to know you, before they do business with you.
We really love focusing on the results!
The action!
I mean, that's the big cheese right? That's where the magic happens...Well last night I wanted to show our attendees, that without the 'Attention and Interest', desire and action will never happen.
"That's great Jon...What does this have to do with ANYTHING related to Steem?"
Well you see...We need to focus on 'Attention' mode for the foreseeable future. Did you read the update that Coindesk had on their front page this week? It was discussing Hard Fork 21....
And what was brilliant was @TheyCallMeDan 's call to action...Where he asked for Steem's help to like the post on Twitter and share it with as many people as we could...
Attention!
That's the ticket to all this marketing stuff if you ask me...
The more we do this, the more attention we will generate.
I'm a little upset with the people who didn't support @NathanMars and everything he put into this blockchain. This man 'got it' when it came to generating 'Attention'. Some of his campaigns and ideas were absolutely fantastic on a marketing level because it got people talking, and generated plenty of attention. This is the kind of grass roots stuff that needs to happen if 'desire and action' will ever show up...
We NEED to continue to generate ATTENTION!
The more attention we get, the more discussions can take place. And the more discussions that happen, the more Steem will be seen for what it truly is...The greatest blockchain online ;)
(But I'm reallllllllly biased lol)
So I implore you....
If you are passionate about Steem, and think we have the best blockchain out there....
Talk about it!
Share it!
Use it!
Promote it!
And don't stop after 2-3 days of doing this...The entire AIDA model highlights the importance of sticking with things for multiple exposures. Don't just give up in a week because Steem doesn't moon shot...
The Union Is Here!
Blockchain meets Affiliate Marketing....
=> CTP Condenser - https://www.CTPtalk.com
=> CTP Token on Steem-Engine - https://steem-engine.com/?p=market&t=CTP
=> CTP Miner on Steem-Engine - https://steem-engine.com/?p=market&t=CTPM
Posted from my blog with SteemPress : http://plus1daily.com/random-marketing-thoughts-at-1247-a-m/
I must check out one of ur streams
Posted using Partiko Android
Oh they can be a lot of fun....When the internet works for us LOL
Generate ATTENTION! Well said...and indeed no breaks no...Just keep doining it!! Thanks for this interesting post! We break for Nobody!! Success
Thanks man, glad you enjoyed it :)
Thanks for another great article!
You have sent a strong message here Jon. Every day posting and promoting has to lead to generating attention! And we have to be persistent in that...
Thanks man. Yeah it's not the 'easy' answer for sure...But when our message is loud and clear...And is consistent...We will see the results.
Thanks for sharing the post of @theycallmedan about the tweet/article on Coinbase! I probably would have missed it...
For sure...He's always on top of what's being said about Steem and more importantly, always looking to put this blockchain out there for people to see how great it is.
I had never heard the concept put this way but definitely logical given how important presentation and trust is. I know this is where I need to improve as I am just engaging (although plenty) in this bubble that is still small! Learning from the community is part of the process as well!
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Yeah man, I think people are so worried about the action and the end results, they forget about the journey. And that journey is to get people to know us and remember us.
That is a great formula @jongolson, and you have also made a lot to simplify the signup process, that is one of the biggest obstacles to Steem adoption, people have joined despite that it was hard to sign up, but CTP makes it way easier, keep it up man and stay awesome.
I grabbed a bunch of Invite tokens from Steem Ninja...There is no excuse. I will drag people from CTP over here LOL
Great, and thanks for reminding me, I just elevated my delegation from 10 to 50 SP, need to speed up the mining of those.
Sounds revolutionary with Aff. Marketing meets up with blockchain. Very intriguing, Jon
I think we're first LOL Who knows....But we'll be working towards being the best :)
Jon thank you for introducing me to amazing steem and keeping us updated. It is awesome and I foresee a future beyond our imagination
Hope so too :) Nothing but huge potential here!
Man, thanks for sharing this because I am still a newbie here, still to understand how this works
Awesome! Hey we were all new here once...Seems like just yesterday for me LOL
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Steem have a great future. More people are still yet to discover steem and will soon
agreed. i think people need to hear it from the community. but hear it from them consistently
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