Patron The ideal platform for the influencer

in #blockchain8 years ago (edited)


Hi friends, today there is a huge trade through social networks but not only the owners of the social networks benefit but also users of the same networks that having enough followers are a big influence in specific niches, there are currently infuencers of farandula these are usually artists, singers, athletes, musicians, etc., and there are also the "common" people who have managed to please many people, these people usually have some activity or taste in common with the influencers, the companies realized that doing advertising campaigns in the social networks of the influencers can give great benefits as many become patterns to be copied by their followers, thinking about this a group of people developed a "Patrón" project that directly connects the influencers with companies that They would like to advertise their articles or services.

Patron has several features that benefit the three groups that make up social networks as it creates an organization among influencer, sponsors and followers, it is very common for influencer with a large number of followers to receive offers from sponsors that are not according to their niche of followers and that is not convenient for anyone, a sponsor who hires the advertising service but the product or service is not in line with the niche of influencer, has a low positive impact on sales and it can be deduced that the marketing strategy failed, apart followers can feel offended, suppose you are an influencer dedicated to the kitchen therefore all the content generated is oriented to food, utensils, etc. If a sponsor arrives and hires you for a promotional campaign but it turns out that the products are items for cars , all the followers will feel that they are being used because it is evident that they are n trying to sell something that is very likely not needed, the result may be that the influencer loses followers, the sponsor loses money since the campaign was a failure and the followers feel used, to prevent this scenario Patron takes several premises to assign qualified influencers for different types of sponsors and not only for niche markets also has in its algorithms the geolocation for sponsors to have influencier of any specific location available.

Patron describes its main function in three aspects

  1. Sharing the influencer's SNS delivery frame at the spot. (Pay every time)
  2. Share an Influencer exclusively for several months (Pay monthly).
  3. Acquire favorite influencers and monopolize (annual contract)

Patron Token

The PAT will be used:
  • By sponsors to engage with influencers and utilize their networks
  • By fans to promote the content of the influencers their follow through “likes” which in turn raise the influencer’s ratings and their marketability
  • By influencers to reward fans for contests, promotions, and events


More Information & Resources:

This post is a participation to the contest made by @originalworks to know more about the contest can enter here
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