Quality Measures Including Conversion Rates To Action & Bounce Rate

Traffic volume measures give no indication of whether the audience referred to the site engages with it or leaves straight away, so we need quality measures to show us this. Conversion rate is the best known quality measure which shows what proportion of visitors from different sources within a defined time period convert to specific marketing outcomes on the web, such as lead, sale or subscription.

To understand how people behave during visits or the people themselves. If you’re interested in people [and the overall buying process] use unique visitors, if you’re interested in behavior [on a single visit] use visits.

Below image showing what measures used for setting campaign objectives or assessing campaign success increasing in sophistication from bottom to top.

good-luck (Team Digital @Expertek US)
www.expertek.net