Facebook Ads vs. Google AdSense: Which is Better?

Hi Freedom fighters, Happy new year to all of you.How are you? Hope everyone is good. Today, I will discuss an important issue with you. I think you have some ideas about Google Ads and Facebook Ads. Do not waste your time working on the job.

1.What is "Google Adsense"
Google AdSense is a program run by Google that allows publishers in the Google Network of content sites to serve automatic text, image, video, or interactive media advertisements, that are targeted to site content and audience. These advertisements are administered, sorted, and maintained by Google. They can generate revenue on either a per-click or per-impression basis. Google beta-tested a cost-per-action service, but discontinued it in October 2008 in favor of a DoubleClick offering (also owned by Google).[2] In Q1 2014, Google earned US $3.4 billion ($13.6 billion annualized), or 22% of total revenue, through Google AdSense.[3] AdSense is a participant in the AdChoices program, so AdSense ads typically include the triangle-shaped AdChoices icon.[4][5] This program also operates on HTTP cookies. Over 14.3 million websites use AdSense.[6] Google AdWords is the world's largest and most popular PPC advertising platform. ... The two terms are used interchangeably, even though other platforms such as Bing Ads work in a similar way. Google AdWords User Interface. Paid search focuses on the targeting of keywords and the use of text-based advertisements.
2.How to creat an account on Google Adsense:

To associate your Custom Search Engine account with Google AdSense:
Go to Google Custom Search control panel, and click on Make money. Note: You will be able to see the Make money tab only if you are the owner of the search engine. ...
Click the Search Engine Monetization button to turn it ON.
Or,
You can join Google's AdSense for Search program, which places contextually relevant ads on your Custom Search Engine's search results pages and shares a portion of its advertising revenue with AdSense partners. The cost per click on an ad is determined by advertisers who compete for placement on search results pages.

To be able to make money with your search engines, you will need to associate your AdSense account with your Custom Search Engine account. If you don't have an AdSense account, you can apply for one by following these simple instructions:

Sign up for Google AdSense
Review the Google AdSense program policies
If you already have an AdSense account, you can make money using your search engines by associating them with your Google AdSense account.
What is Facebook Ads:

Facebook ads have transformed the way we make money with our website. We have our ads set up so that we always make more money than we spend, and always have a positive return on investment.

It could be anywhere from 20% to 400% depending on what we’re advertising.
Advertising Option 1

We’re first going to look at a popular technique of collecting emails first, and then redirecting people to sales pages, and chasing them up with emails.

Step 1 – Collect The Email

You set up a Facebook ad campaign to advertise a free ebook / report / course, in return for someone’s email address. This can be done with a page template in OptimisePress, and a whole host of other software.

When they enter their email address, they get added to your list, and the first followup email they receive contains the free offer.

Step 2 – Direct Them to a Sales Page

You have their attention; don’t waste it.

You can automatically redirect your leads when you collect their emails. Either when they enter their details, or confirm their email address. This is when you want to send them to a sales page.

I send people to my sales page, only I change the video to include a small introduction so that I can connect with people, rather than just saying ‘Here, buy my stuff before you’ve even received the free stuff I promised you.’

This is called a thank you video, and my introduction goes a little something like this:

“Hey, thanks for signing up for your free ebook, it’s on its way to your email inbox, but real quick, while I’ve got you here…”

And then I lead into a sales pitch.

That’s just one way of doing things though.

You could send people to a one-time-offer page, where they can a limited discount on a product if they purchase within the next hour.

Or you could send people to an affiliate page.

Or you could send them to a page with a bunch of discount codes for multiple affiliate products.

I’ve tried all three, and I prefer the first method as I can easily do the other methods later on through email too.

The possibilities are endless, and you should test for yourself, but there’s one thing that they all have in common: each page is monetized.

This means that the traffic you’ve paid money for is then being sent to pages which will make you money.

Step 3 – Add Them to an Auto-responder

You’re only going to make an initial return on investment from a handful of people in step 2, so it’s important that you keep in contact with these leads, providing them with a mixture of content and sales.

Because there’s still loads of money in that list.

Auto-responders are a different subject altogether though.

The Cost

Lets say for example that it costs you 20¢ a click to send someone to your squeeze page from Facebook.

And that your conversion rate on the squeeze page is 40%.

That means that for every dollar you spend, you will get two leads.

50¢ a lead, if you will.

Now, looking back at our $100 product, we know that for $100 we can get 200 people to our sales page, while collecting 200 emails at the same time.

All you need to do is ensure that your page converts, your offer is great, and you’re targeting the right people on Facebook.

If you can get everything right, and one in every 100 people purchases your product, you will double your money.

It’s that simple.

It’s not always that easy, but it is that simple. The most important factors here is making sure you have an offer which converts, and you’re targeting the right people.

If you can get that right, you’ll be laughing.

Of course, you can completely skip step 1 and 3, and send people directly to your sales page, but I find it’s best to build a list at the same time.

After all, the money is in the list.

But lets look at that option now.

Advertising Option 2

You can simply send people directly to your offer.

Why would you want to do this?

Well, for one, if you’re paying 20¢ a click still, then you can send 2.5 times as many people to your page before breaking even. Rather than sending 200 people, you could send 500, which is quite an appealing idea.

But this is not an option I recommend, and I’ll show you why now.

3 Reasons Why I Rarely Choose Option 2

First, it’s unlikely that you will still only be paying 20¢ a click.
Step 2 – Direct Them to a Sales Page

You have their attention; don’t waste it.

You can automatically redirect your leads when you collect their emails. Either when they enter their details, or confirm their email address. This is when you want to send them to a sales page.

I send people to my sales page, only I change the video to include a small introduction so that I can connect with people, rather than just saying ‘Here, buy my stuff before you’ve even received the free stuff I promised you.’
Facebook and Google are the two biggest advertising platforms online today, so it’s natural that the average marketer wants to know which one is better. Now, I intend to give you a lot of information in this post, but I’ll say right now up front that the answer is “both of them.” They both excel in different ways, and should be used in conjunction with one another to supplement a dedicated organic marketing plan. When used together, these three pillars create the foundation of a very strong online presence.
Finally, this is called inventory, both Google Ada and Facebook Ada are a very good site. Why is it late now? Now we have created own Google ads and the Facebook Ads platform.