It’s important not only to know how to work with different types of businesses if you’re a marketer, but also to know how to work with different audiences. Both in terms of who you’re targeting and who you’re selling your services to. We’re used to tons of info about millennials and Gen Z, but about how to market to Gen X, it feels like there’s not that much out there, even though I think an experienced marketer and a good specialist should understand how to connect with people from that generation.