Besides a fantastic clickable headline, is your topic something people feel important enough to be interested in and really debate on?

What is essential to people?

• What do people worry about most? What do they care about most? 
• What are their needs and desires? What delights people the most? 
• What can they afford, that you can easily supply? 
• What are they emotional needs? 
• What is missing in people’s lives these days?
• What are the injustices of the world that gets them all fired up? 
• What is so sensational that’s happening at this present time? 

Write all your answers down and then… 

Analyse the facts: 

• Can you relate to these things? If you understand the problems, you’ll most probably have a lot of say on the matter(s)!  
• And where you would like some answer yourself? Maybe it’s something others want or need too! 
• How would people naturally react to those situations?  
• How would you react to them?  
• If you know all that, you have a better understanding how to write your blogs. 

Do some research and dig in and around the topics. Not only will you be able to help others, but perhaps you’ll get a few answers for yourself as well… 

Talking from experience:

If you have experienced something, you will have a strong understanding of the problem and how to cope under those situations.  

And people want to know how you and others coped in similar circumstances. So they can achieve better results in their own lives. 

Talk from your point of view:

Because you have experienced something, you are sure to be passionate about it. That enthusiasm comes out in the way you write. And that passion is what fires up people to respond to what you say.  

`Sure as nuts’, 

There is bound to be a lot of people, with their own experiences on your topic. 

• Because they can relate to the topic, they naturally understand, support, agree with you, and even debate the issue or ask many more questions linked to the topic. 
• That gives you a chance to reply and perhaps add more on the topic. 
• And if it’s a topic that covers many more areas, you have an ongoing theme to write future stuff on. 

Return effects:

1. And in the process, your willingness, helpfulness, openness and truthfulness becomes your brand! 
2. If you are always talking about stuff that’s important to others, people will begin to value your website, as the place to go to. 
3. Not only that, they’ll willingly and gladly share and spread the word. Thus becoming your finest ambassadors!