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RE: The Marketing Campaign Behind the Billion Hero Challenge
There is "no purchase necessary" because people will be taking on loans in the form of a short sale. I agree that gameification has a great deal of scholastic merit, however; in this case, it is not being utilized in such a manner. Also, I am not trying to bash Bitshares. It is a very well made crypto-currency, and a good investment. I have held BTS for some time.
It is the warped manner in which you are utilizing marketing techniques to brand BTS like a product as opposed to working toward initiatives that increase its utility as a CURRENCY rather than something to be marketed like Pepsi or a Box of Cereal.
It is a medium of exchange first and foremost and it should be treated like one.
I guess everybody is free to say what they think it should be. We, the creators, have always said its an unmanned company, a Decentralized Autonomous Company (DAC), since the beginning. You are free to think of it as a currency and for certain regulatory purposes that is correct.
But for those who accept our original vision that it's a company interested in promoting it products and services and making a profit and generating appreciation for its shareholders, we are doing exactly what we set out to do.
And its not "instead" of working toward initiatives that increase its utility as a currency. We are also doing that. The HERO is the currency. BTS is shares in the underlying platform. And the only way it will ever get adopted is if we teach the world all about it.
We have merely created a game to do that teaching because that's what it takes to reach the masses.
We have been working with the community to improve the original rules of the game - one of the changes will be that people can play with monopoly money while getting credit for using various features of the platform as they learn. (No purchase necessary.) They get credit for holding the play money or BTS or HEROs as well as for borrowing HEROs using their own BTS as collateral (taking out a "home equity loan).
Prizes will be awarded to charities selected by team leaders who get the most support from users who have completed their training and gotten the most "course credits." I'll be writing up these ideas in a new post in the days to come.
Well said Stan. It is refreshing to see a respectful disagreement run its course and stay respectful all the way through. I support your thoughts and the Billion Hero Campaign 100%.