Dear Steemit Community

SoLoMo is the contraction of three terms: Social + Local + Mobile .

This acronym integrates the three pillars of current digital strategies into a coherent whole that meets the expectations of modern consumers: to find simply and quickly, wherever they are, the product or service they are looking for.

Beyond the buzz word which sometimes annoys, it is indeed a fundamental phenomenon, a radical change in our mode of communication.

It confirms the trend of a convergence of social networks, geolocation and mobile devices in new marketing uses.

SoLoMo decrypted
In 2013, SoLoMo becomes the new magic triangle of B2C marketing which promises renowned brands but also small local businesses to take advantage of new technologies to better respond to consumers who are always connected and on the move.

SoLoMo therefore combines three approaches that exploit a set of increasingly precise, punctual and relevant marketing data.

SO cial = traffic generator
Insofar as social networks make it possible to mobilize a group, disseminate and comment on information, share an experience, raise awareness of a brand, announce an event, they increase the visibility of companies and give them a way to communicate more effectively and faster. In addition, the power of the recommendation is such that more than half of Internet users in Europe consult social networks before deciding to buy a property.

LO cal = sales accelerator Geolocation
tools and Foursquare-type apps make it possible to discover what is happening close to consumers information on points of sale, opening hours, specific offers, product availability, etc.Search engines also integrate powerful localization features that entrepreneurs must invest.No wonder then that convenience stores are experiencing a real resurgence of interest, at a time when virtual and real complement each other to enrich the shopping experience and create new interactions between brands and customers.

MO bile = business multiplier Of
course, mobility is linked to the growing number of mobile devices and apps, but it is above all linked to a change in the attitude of consumers, who are always connected, in a hurry and on the road.
For brands, this means that the points of contact are multiplying. So are the opportunities to do business.
The combination of these social, local and mobile factors is an incredibly powerful mix , especially when it comes to offline commerce. However, with each advantage comes a challenge that should not be underestimated.

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