YouTube Markating Overreveiw.
Launched in May 2005, YouTube allows billions of people to discover, watch and share originally-created videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.Salient Features of YouTube
YouTube is no longer a new media platform, as proven by these stats −
YouTube has more than 1 billion users
Every day people watch hundreds of millions of hours on YouTube and generate billions of views
The number of hours people are watching on YouTube each month is up 50% year over year
300 hours of videos are uploaded to YouTube every minute
~60% of a creator’s views comes from outside their home country
YouTube is localized in 75 countries and available in 61 languages
Half of YouTube views are on mobile devices
More than a million advertisers are using Google ad platforms, the majority of which are small businesses
The YouTube Advantage
From a business point-of-view, YouTube Marketing has introduced new techniques that many businesses aren't yet exploiting. The following YouTube guide will walk you through these opportunities for marketing on YouTube −
Assess different ways you can use YouTube for marketing.
Using YouTube to inform and educate your audience.
Researching video content ideas.
Using YouTube to support conversion.
Leveraging the YouTube community to promote your video.
Branding your YouTube channel.
Increasing your reach and visibility.
Important Points to Note
You can keep your focus on the following points to become a YouTube rock-star −
You need to capture the curiosity of video consumers by creating unconventional content.
You’ll need to ensure your video is discoverable.
Consider joining hands with YouTube celebrities to enlist already curated audiences.
Always ensure that the video links back to your website and includes a call-to-action.
Finally, make sure to be consistent with regular postings to the YouTube channal