"I personally think that it is a mistake by the vegan community to dilute this argument. They will have more success by sticking with is line of thought. A direct approach"

There is no "vegan community" there's lot's of different vegan communities who believe different things just like virtually any other group even Christians have like hundreds if not thousands of different Christian sects among Christianity.

a lack of stated clarity concerning what the actual outcome is for veganism - Is it specifically targeting "meat eating" or the "mass production of meat" OR are meat eaters being used as pawns in a battle with mass producers of meat?

Once again. Depends on the vegan or group you ask, there's lots of different ideas.
One thing they share is an desire and wanting to reduce unjust harm done to other sentient beings.

I think by making meat eaters unwilling participants in this cause could be counter-productive to your objectives. Let look at the results of this contest thus far - 80% of the participants were alienated to the cause and there your target market walks away.

Okay, this isn't my contest. I'm just a passerby with an opinion. And I think almost everyone is a pawn in the world, so the meat eaters aren't special. They are just one layer of the onion.

This isn't unfortunately does a lot to undo the hard work you guys put in as it dilutes the animal rights side of things.

Once again not sure what you're saying cause it seems like your words are out of order or missing here and there, but.. It is what it is, there's a lot of different opinions. Ever heard of the political/hacker type group Anoynmous? There's no leader, there's lots of different people and groups with their own opinions. You can't just point to one group or idea and try to sort of "straw man" it or have a place to focus all of your aggression. It's split out and multifaceted and diverse. Not as easy to just lump it all into one big thing for you to try to destroy. It's all over the place. But like with any movement, there is a common bond. A desire to reduce unjust harm to other beings.

For you the one who is arguing and perpetuating abuse to other beings unjustly, you should be the one under the spotlight, not us. You're the one taking your beliefs into the physical realm to harm other beings and deprive them of their rights and life. We're just pointing out your unjust behavior.

Define immoral act - What are speaking about? Unfortunately this also very loosely defined.
Is it eating meat?
Is it commercial production of meat?
Is is the act of purchasing mass produced meat?

Infringing on the rights of another being in a way in which you would not like done to you or those you love. It's very simple, it's the golden rule.. The like main spiritual teaching of all religions going back thousands of years. Don't do to others what you wouldn't want done to you. It's simple. Anything you wouldn't want done to you, don't do it to others.

And taking it a step further why is it not immoral for vegans to support outlets that stock mass produce meat or meat per se depending on your definition?

I really don't know what you're asking here. Can you rephrase this? But.. Either way, I think my above statement should cover it. The golden rule. Don't treat others the way you wouldn't want to be treated. It's simple.