Creating awareness of steemcasino: Gambling platform on the steem blockchain

in utopian-io •  last year


My name is Ideh Daniel Rioborue and I'm a utopian contributor. I manage several accounts which includes facebook and instagram.

The steem blockchain is evolving with more innovations being built on it frequently. Steemcasino offers a distinct service from other platforms on the blockchain because it doesn't require too much intellect to participate. Steemcasino creates a system whereby participants gamble on real life casino games and earn steem which is the cryptocurrency of the blockchain, therefore users, who can't blog or advertise gigs can test their prowess on gambling and earn too. Overall steemcasino is a revolutionary project that needs to be promoted so as to garner more participants and this will lead to high stakes and entertainment.


Steemcasino is a platform for gamblers, so it was ideal I set my target audience to a location that is likely to have people interested in gambling and cryptocurrency.

I placed Nigeria as my preferred target location, I set to target adults therefore the age range of my target audience was 18-65+ Years and lastly I narrowed it down to people interested in gambling and cryptocurrency.



To create an awareness of the steemcasino project to my target audience, I made an ad with direct message to my target audience. The ad post consist of a short direct text and an image provided by the project owner.

The ad text and image is shown in the screenshot belowadpost.PNG

The ad post was boosted to reach my target audience with link clicks prioritized. As desired by the project's owner.


This is the link to the project's owner task request

This is the link to my facebook page I used for the promotional campaign

This is the link to the post


With a well coordinated ad boost, I reached a total of over 10,000(ten thousand) people who got engaged with the post in form of likes and link clicks.

Link clicks173

Screenshot of the results shown below


Below is the screen of the demographic spread

From the chart above, it is evident that men are more interested than women in gambling and this is reflected in the huge percentage gap between them.

Furthermore, from the total reach, post engagements had a little over 1 percent , also the link clicks is above 1 percent of total reach.


My name is Ideh Daniel Rioborue and it is my username on facebook, Lorddanzi is my nickname on facebook and it is used as my username on steemit.

This is the link to the downloadable report

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Hey @lorddanzi, your contribution was rejected by the supervisor @techslut because he found out that it did not follow the Utopian rules.

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This post was approved by error.

  • The targeting is not what was requested by the project owner.
  • Unclear logic behind targeting selection no CPC or placement strategy, no segmentation, no A/B testing for higher performance...

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