Promoting Hledger 10.02.2019

in utopian-io •  7 days ago


Linked Task Request

Utopian Visibility Whitelist


My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.

hledger is an accounting program, for tracking money, time, or other commodities. It is cross-platform and released under GNU GPLv3.
With powerful, intuitive functionality accessible from command line, terminal or web browser, hledger is a fast, secure, dependable alternative to spreadsheets, Quickbooks, GnuCash, Xero etc.

No matter how small a family, company or organization is, there is always a need to track some certain kind of information for better management. Such information could include money, time or other essential quantities relevant to your activities.

Plain text accounting became popular in the mid-2000s, and it is best suitable for users who are more comfortable with the command line of the computer. Although an optional graphical user interface is also available.

Targetting and Audience

The last time I did a promotion on Hledger, one of the issues I had was age selection. I selected all the way from 18 to 60. This age bracket is not best suited for command line type of software especially the older people, who are best suited for drag and drop type of software.

This time around, I reduced the age to between 18 and 45. I also crafted a better ad message with a call to action and the results looks better

Interest: Programmer, Accountant, Time management, efficiency, productivity and bookkeeping

Age: 18 - 45 (The age reflects the tech-savvy age bracket)

Country: Nigeria
Platform: PC (the software has no mobile version)

Ad message and Call To Action

The ad message included a call to action button of "Send message" for those interested in knowing more about Kodi.

I received a message from a Facebook user asking me to tell him about more products.


Image Source
The image was sourced from the official website of Hledger ( Its dimension is 271 x 248 and Jpeg format.

Goal / Conversions

The post had a total of 215 link clicks and 121 engagements (likes)

Bidding Strategy and Results

I choose the Cost Per Click (CPC) bidding strategy with the aim of having link clicks and website visits. The bid was set to automatic, meaning Facebook is to deliver the ad at the best possible price/rate.

I spent a total of $10 and it ran for a total of 5 days. The gender results are as follows; Women 21.9% and Men 78.1%

Link clicks215

Campaign Content

Link to the ads

Screenshots of ad placement

Proof of Authorship




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Hi @jingis07,

Thank you for another contribution for the Visibility Category!

Thank you for sharing information of your previous campaign, and for sharing your strategy for making this one more successful, narrowing down the age group of the audience.

I am happy to see that for this ad there was expressed interest by a Facebook user. Could you tell me if you shared the contact details of the hledger?

Hledger is a difficult project to promote and the potentially interested users are not so easy to be found. Here can someone see some users' testimonials and find more information about why this stystem is being preferred over others.

I appreciated the fact that there were interactions (likes) to the ad, clicks and one expressed interest by a user.

Having said that, a screen shot (without the name of the user of course) and your follow up actions would be further appreciated.

Also, please keep in mind that there are a few typos and some information in your post, that remained from a different promotion.

Your contribution has been evaluated according to Utopian policies and guidelines, as well as a predefined set of questions pertaining to the category.

To view those questions and the relevant answers related to your post, click here.

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Thank you for your review, @katerinaramm! Keep up the good work!

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