PROMOTING HEDE.IO [PART 2]
Repository
Linked Task Request
Introduction and Campaign Strategy
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.
I can guess that more than 95% of all those who use or who have used the internet in the past can attest to the fact that they have looked up the meaning of something over wikipedia.com
Hede.io is similar to Wikipedia, people share their knowledge and experiences with others. Hede.io has resources in about 6 languages with English being the major one. Hede.io can be used to improve knowledge and help for educational research.
The country of choice was Kenya. Hede.io requires internet access for one to use and Kenya has an internet penetration of about 85%. This makes it a suitable target for such a service. The target audience is specific: Students who are interested in Knowledge, Research and development. In adition to this they must also be interested in cryptocurrency.
Bidding strategy
I choose the Cost Per Click (CPC) bidding strategy. Bidding method was set as automatic meaning Facebook is to deliver the ad at the lowest cost possible. The call to action in the ad message was very clear, the idea is to increase user registration and interaction on the platform.
- Interest: Student, Cryptocurrency,Research and Development
- Country: Kenya
- Potential Reach: 49,000
- Language: English
- Age: 18 - 60
- Platform: PC, Android and iOS
Campaign Content
Screenshots of ad placement.
Campaign Results & Summary
| Activity | Result |
|---|---|
| Reach | 10,168 |
| Link clicks | 331 |
| Spend | $15 |
| CPC | $0.04 |
| CTR | 3.25% |
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Proof of Authorship
GITHUB ACCOUNT
https://github.com/jingis07
FACEBOOK ACCOUNT
https://web.facebook.com/ebilaffin
AD REPORT
https://drive.google.com/open?id=1Wwr3WPs619pWKairQluajCWPc3c4TgVt
VIDEO EVIDENCE
You know, I really think we're making progress here! As far as I can recall, this is the best campaign I've seen you do! You really seem to have embraced the points I've been making, and that makes me very happy. You were rewarded by a very nice CTR, an a campaign that performed admirably. Plus, with this targeting and message, I feel there's a pretty good chance a significant portion of those who clicked actually signed up!
Now is a good time to think about leveling up. Talk more about your strategy. Formulate and share your methods. We're all about sharing the knowledge, as you know.
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