Linked Task Request
Introduction and Campaign Strategy
My name is Ebixy Ebi Laffin and I have a page on Facebook where I promote open source applications.
Governance in Africa comes with a lot of challenges. Corruption and financial mismanagement thrive all because there is limited access to information about government activities and spending. With platforms like Alaveteli, any citizen can make a request for information. There is nothing that gives the citizens confidence like a transparent government free of secrets.
There is currently an Access to Information Act in Uganda. It gives citizens the right to information held by public bodies and private entities that receive public funds or perform public functions. Alaveteli makes the whole process easier. Internet access in Uganda is above 40%.
I choose the Cost Per Click (CPC) bidding strategy. Bidding method was set as automatic meaning Facebook is to deliver the ad at the lowest cost possible. In this ad, my target was focused on people in the Journalism field. Journalist produce news and information has to be relevant. The ad ran for 6 days.
- Interest: Freedom of Information
- Job Title: Journalist, News Editor, News writer, Anchor/reporter, correspondent, Human Rights Activist
- Potential Reach: 62,000
- Language: English
- Age: 18 - 60
Screenshots of ad placement.
Campaign Results & Summary
Proof of Authorship