In Case of Emergency: Eat this Book

in #travel7 years ago

To survive in the desert, eat the guide!

Land Rover, a well-known off-road vehicle brand, is once again pushing its target market by leveraging the desire to experience extreme adventures in the desert. To increase even more, Land Rover appeal, the brand decided to create and give her clients a "useful" survival guide.

Land Rover is a lover of the most risky adventures. While the brand is confident that its cars can withstand any climate and overcome any obstacle, it seems to have doubts about the owners' resistance to certain situations.
With regard to the fact that even the most experienced drivers and the most daring explorers may have difficulty or even succumb if exposed to the climatic and environmental characteristics of the desert territories, to help them overcome adversity such as sandstorms, dangerous animals, thermal shock, Land Rover has created and distributed a manual that would show how to deal with desert adventure.

The survival guide, in addition to containing useful tips to stay alive in the desert, is listing which animals and plants are useful or dangerous, what types of people can be encountered, how to stay alive.
The package in which the guide is contained is, in fact, similar to a box used in the army during missions in harsh territories:

Reflective, so that it can be used as a "SOS" signal
Bonded with a metal spiral that can be useful for cooking
Printed on edible paper and in ink, so that it can be eaten when needed, giving the individual a caloric intake equal to that of a cheesburgher
The edibility of the publication is made clear by the big claim printed on it
"In Case of Emergency: Eat this Book"

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