How can Internet entrepreneurs earn dollars from abroad? - @omr.dgli

Guest columnist in Turkey Nurettin Özdoğan, Bridal Diamond's is the General Manager, e-export and consulting brands for companies in Turkey in terms of sales abroad.

I'll give you a few figures.

125 billion USD: India Software exports in 2017.

5 billion USD: The amount of investment earned by Israeli startups last year

31 enterprises per 100 thousand persons: the number of enterprises per 100 thousand people in Estonia

Which amount , 5.8 (it was $ 5.8 when this article was written). In the last week, everyone from dollars to businessmen, entrepreneurs, employees to students have watched. Such a rise in exchange rates makes it compulsory for us to earn income abroad to grow our venture.

How can we manage this process by entrepreneurs or technology managers? How do you make dollar bucks? How can we get rid of the exchange rate risk by balancing the Turkish lira income with the foreign exchange income?

Discussing these things will undoubtedly be more beneficial than a shallow conversation as to whether the dollar will come down.

What countries might be potential for us?

Even if you see a population of 80 million, it may not be enough to make enough economies of scale for your internet business. .

As I said at the beginning of the article, the first day of the establishment of the initiatives in countries like Israel, Estonia, or the like, target the region. (As an Estonian enterprise targets all of Europe)

An advertising technology company in Israel (AdTech) can target Latin American countries as a market. Your product which country or region are eligible, you can focus you where the competition there can remove a step forward.

Peak Games, making games like joker in Turkey's won, while energy in the mobile gaming market in the Middle East, has spent the budget in that area He bought local game companies like Kammelna.

Likewise, from the very beginning, modanisa has centered abroad on strategies, aimed at women in Germany who can not find retail clothing in France. This was finding audience of millions.

very easy to find the target market for a venture in Turkey. When we look at Russia above, there is a population of 144 million, only 21 billion euros in e-commerce volume. Another data, according to Strategy & PR Newswire's research, is that the mobile game market size in MENA (Middle East and North Africa) will exceed 2.2 billion USD in 2022.

Can we do e-commerce abroad?

If you are a trading company, you can sell your product especially to countries in close regions.

Of course, it is not easy to send products to Samsun, Kahramanmaraş, Antalya, if you can send products to your office in Istanbul, if you take payment system, logistics, language, if you handle these issues, even if we technically send your product to Europe or Russia, this time you will have to deal with it, how to get traffic to your site. I say not easy, but which job is easy? You need to gain competence in this regard, you have to learn by studying each function. This is not impossible, because there are a lot of people engaged in Internet sales of thousands of packets of store in Turkey. And companies in their SME scale.

Particularly stores abroad began to establish local eCommerce sites in the country where they also Turkey's largest retail companies.

going to tire you bring traffic to your own site, to sell in an eCommerce site on the country you're targeting as an alternative consider.

If you are a textile company selling from the Internet, Russia is a good market for you, and you can recompense it (you should do a good competitor and price analysis). who is a very ready-to-wear e-commerce site, you have to find it, get there from a buyer and give them your product.

Localization, Customer Service, money collection, how should we be a company in that country

After you select your target country, your software, your internet site, your e-commerce site, your product of your mobile application Everyone has a great influence on the user experience of being a good translation. It is extremely important that you translate your product into one that is the main language.

This will also happen in customer service. Its culture, user habits, priorities will play an important role in shaping your business model.

At the point of collecting money, the ability of institutions such as iyzico, İş Bank to make collections by different payment methods abroad is increasing day by day. Should you set up a company in that country? This question will of course change the answer about what product / service you will sell, but you will do my referral testing phase without establishing a company in that country. You will save both time and money.

There are many incentives for the Ministry of Economy to support exports, you can benefit from them. In that country you can get financial incentives at certain limits on issues such as trademark patents, marketing, office building, logistics. There are hundreds of companies that benefit from this right.

How to get traffic, how to win customers, how to download our applications

To bring traffic, marketing is required, and marketing is also a budget. How much budget will you spend on which country, how you will turn this budget into sales, this is about your competence and skill.

My advice here is that you are almost there, more intensive. You wrote a mobile app, will you earn revenue by having an in-app purchase by downloading this mobile app? Then you can start with the highest mobile download conversion rate.

Sometimes, depending on the country, marketing plans and channels may change. If you are targeting the countries of the former Soviet Union we call CIS, ie Russia, Belarus, Kazakhstan, Ukraine, you should get marketing campaigns from Google Facebook to the venues like VK.RU, OK.RU, Mail.Ru, Yandex. [

It's very nice to earn dollars, earn foreign currency, and earn it in the online environment. But I should say that this is not so easy in this article. By solving individual problems, you can market your product to people in different cultures and countries.

As actors in successful entrepreneurs in India, Israel, and Estonia ...

Visuals will be more effective than selling to a person in our country. Source: Deposit Photos

Steemit: @omr.dgli