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RE: Steem: The world's largest Choose-your-own-adventure
It moves past "content" being the main focus.
The experience has to take focus with even the rewards taking a backseat.
BTW, I think your #milkerandtators initiative did well :)
I think some people sat back and had some fun and more importantly engaged with others.
If I run it all the time it will lose it's influence, but I would love to see others do things to encourage people to relax and engage with each other.
I think it is starting to happen and I reckon that communities will encourage this a lot as not every post will be on the main account. Should be fun. =)