Absolutely. This is one of the big probelems with cryptos: Nothing to buy. Steem merchandise is as good a place as any to start building a network where we can actually buy goods from merchants that accept them with cryptos. Streamlining the cumbersome process of having to convert cyptos earned to bitcoin to buy something, and having to to convert that bitcoin to paypal where bitcoin isn't accepted should certainly be a priority, and this is how we can start.