It may do so after today ;-) I hope it does. I couldn't care less whether my branding/name is used and I have nothing to gain from it personally. But many content producers are doing well here, and a few of them have enough of an audience that doing even just 5% exclusive content, and highlighting that fact, would be a major boost for Steemit draw. Just one of many ways non-developers can help take Steemit to the next level.