Hey, @vangelov, i like your from-the-heart wisdom. Reading your post led me to remember this book I've read recently called From Zero to One by Peter Thiel, where we – counterintuitively for me until that moment – talks how a true entrepreneur seeks to build his own monopoly. The essence of this is uniqueness, like you say. It can be a uniqueness of product, of distribution, of brand (harder to do, but, hey look at Trump :)). Cheers!