Thanks for this hunt @theversatileguy it is the first time that I saw this technology

Pros:

• As per the site it can go up to 43 Mbps for the communication to any LiFi enabled LED light.

• This can be used in closed spaces! Especially if the radio frequency is at scarce in your area so I think that is absolutely a plus on this product since it doesn't rely on those tech.

• Plug and play! No other stuff required, nothing to install or whatsoever and it is lightweight 43 grams only.

Cons:

• Can't think of any, can't compare this to other products since it is the first one that I saw as of now.