Huobi is Mandarin for “currency”: [Simplified Chinese] 货币 huòbì / huohbih, [Traditional Chinese] 貨幣 huòbì / huohbih (spelled in Hanyu Pinyin and GR Tonal Spelling [-h stands for 4th tone]). Using a Chinese name implies that Huobi is a Chinese company, but their home base is not obvious from the website.

Having a Chinese company make it easier to convert between fiat and crypto is good news, isn't it?