It has to do with the nature of money then. Money, what it is, where does it come from, many people think they know it. But they don't.
Money is a truly complex topic that not everybody understands, far from it.
Money is work. Money is credit. Money is distrust.
Probably the best explanation of how money works that I read is "Evil is the root of all money" by Kiyotaki and Moore
STEEM is credit. A promise. Whoever puts money in STEEM implicitly believes a promise. Think about what that promise might be? What is STEEM implicitly promising to investors ? It promises work in exchange. The ultimate backing for money is human work.
We need more work, more good quality work in the system.
That can in theory be achieved inside the box, from the existing users, by improving Trending. I contend that is a shortsighted focus and unlikely to succeed (even if it was only because of the opposition of those who benefit from the current system).
It can also be achieved by thinking outside the box - complementing Trending and bringing more great content creators to steem in the spirit of "turning the other cheek" - content creators who come on Steem not for the rewards but because they want to not be hooked to Medium for instance, or any other reason you can think of.