I have said it earlier and say it again.

People who think of cryptocurrencies as an investment are running with high risks.

The best way is to treat cryptocurrency as a currency. And use it as a currency. Because there are more usage of blockchain than mere creating currency. And as a company people should focus on that usage too.

And as a by product, if your cryptocurrency surges then good for you. But don't hold all your currency for that aim. Because it can crash too.