I'm a bit bothered by the 15% fee, though, but as it seems to be the norm these days, and because they are providing this service for free, I don't think it's an unfair charge...

Thank you for your opinion. We're still trying to figure out the best solution which could satisfy both users and ENGRAVE team. There is a chance that we could lower it a bit, but our costs are quite high at the beginning. We will do our best, as our goal is not to abuse authors for profit making but to help Steem ecosystem grow with valuable bloggers from outside of Steem network.

The fact that it is an all-in-one package is a huge benefit for people who don't know there way around WordPress.

I personally know a lot of great bloggers without technical skills and I just want them to be here on Steem. We tried to simplify blogs' creation as much as possible just for those kinds of people which are really needed for the entire network :)

^{I'm part of a @wise-team witness - check out what we do for Steem community!}