3 pillars of business that should never be changed
The three pillars of business that should remain steadfast, even as markets shift and technologies evolve, are trust, value creation, and adaptability. These are not just buzzwords; they’re the bedrock of any enduring enterprise. Trust: No business survives long without trust. This entails delivering on promises to customers, maintaining transparency with stakeholders, and cultivating a culture of integrity within the organisation. Trust is hard-won and easily lost—once it’s gone, no amount of marketing or rebranding can fully recover it. For example, companies like Johnson & Johnson have endured crises by prioritising trust, as seen in their 1982 Tylenol recall, where they pulled the product nationwide to protect consumers, reinforcing their reputation.
Value Creation: A business exists to solve problems or meet needs, whether through products, services, or experiences. This focus on delivering real value—something customers genuinely want or need—must never waver. It’s not about chasing trends, but about understanding what drives demand and consistently improving the offering. Take Apple: its obsession with user-centric design and functionality has kept it relevant for decades, even as its products evolve.
Adaptability: While it might sound contradictory to call adaptability “unchanging,” the principle of staying flexible in how you deliver value is non-negotiable. Markets, technologies, and customer expectations shift constantly; businesses that can’t pivot without losing their core identity stagnate. Amazon’s shift from bookseller to global marketplace and cloud computing giant shows how adaptability, rooted in a clear mission, keeps a business alive.
These pillars don’t bend because they’re not tied to specific strategies or eras—they’re about human nature and the essence of commerce.
Be persistent
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One Mission
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Original post by @dobartim
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